As an artist and graphic designer, Michelle Nicosia Coyle has always been interested in the paint party industry. She even kept track of the industry’s trends from the sidelines while paint and sip concepts took off across the country. But it wasn’t until she came across Pretty in Paint Parties that Coyle realized she could use her skills to launch her own business.
She first learned about the brand on accident—while entering email addresses for another company’s local marketing campaign, she came across one with the Pretty in Paint Parties name. Coyle’s curiosity was spiked, so she decided to do some research. The more she learned about the brand, the more she knew that she wanted to be a part of it. So she reached out to its co-founders, Amelia Courtney and Erica Bridges, to see if there were any jobs available.
Since then, Coyle has worn a lot of hats under the Pretty in Paint Parties brand. From designing business cards and logos as a graphic designer and serving as its marketing director to working as an artist hosting individual parties, she has played an active role in helping the business expand. That’s why she decided to become one of its first franchisees when Pretty in Paint Parties officially launched its business ownership opportunity.
“When I first started thinking about making the switch to become a Pretty in Paint Parties franchisee, I looked at other brands in my area to see what the market was like. I found that even though I was able to find a class that might work for my schedule, I wasn’t excited about the artwork that was set for that day. That’s when I knew that the Pretty in Paint Parties concept would work here—our ability to tailor each party to a clients’ preferences is completely unique,” said Coyle. “I couldn’t be happier with my decision to franchise with the brand. Even though I’ve only officially been up and running for a few months, business is booming.”
Right now, Coyle owns two territories in New Jersey’s Burlington and Monmouth Counties. And while she’s still in the process of rolling out marketing campaigns to spread the word about the Pretty in Paint Parties brand, she’s still booking events on a consistent basis. She even hired two new artists to help meet the rising demand for the brand’s services in the area.
That type of rapid success is a trend that Pretty in Paint Parties is hoping to continue as it welcomes more franchisees into its system.
“At the end of the day, our top priority as a corporate team is to provide our franchisees with the tools and resources that they need to succeed. In addition to standing out in the industry with our mobile paint party concept, we also want to ensure that our owners are expanding their reach as entrepreneurs,” said Courtney. “Michelle is a perfect example of the Pretty in Paint Parties system at work. Her passion for the brand is evident, and we couldn’t be more thrilled that consumers are catching on.”
Going forward in 2017, Pretty in Paint Parties is planning to grow in key development markets across the East Coast. By creating a supportive system of artists and business owners, the brand is confident that its concept will continue to resonate with consumers wherever it sets up shop.
“The biggest benefit that comes with growing alongside Pretty in Paint Parties is the fact that I truly love my job and have the chance to work with a team of passionate and supportive people. It’s rare to find a career that allows you to make money doing what you enjoy, and I’m grateful for the opportunity to be a part of this system,” Coyle said. “Our network is growing at an incredibly rapid rate, and there’s a real sense of community that’s felt across our entire system on a daily basis. That’s a great competitive advantage to have in this industry, and I’m excited to see where Pretty in Parties will go next as we continue to expand.”